Master Program in Marketing Management

Master Program in Marketing Management 

A Master Program in Marketing Management is a is a two-year professional program that prepares students for a career in marketing and advertising. The program is designed to prepare students for marketing management positions in a variety of industries, including but not limited to: advertising, market research, product development and sales management.
The program curriculum includes coursework in marketing fundamentals, research methods and statistics. In addition, students take courses in strategic marketing, consumer behavior and digital marketing.

The marketing management course from BIBM Institute is a professional Master program that focuses on all aspects of the marketing process. With such a broad scope, it is no wonder that there are so many different concentrations within this major. For example, you can choose to focus your studies on brand management or customer relationship management.

The marketing major will teach you how to use data to create effective strategies for your business and how to lead your team. You’ll also learn how to develop effective campaigns and market them effectively.

What Will I Study in a Master Program in Marketing Management?

A Master Program in Marketing Management is a great way to further your career in marketing. This type of program will provide you with the skills and knowledge you need to be successful in this field. Marketing is a very important part of any business, and a Master Program in Marketing Management will give you the tools you need to be successful.

There are many different aspects to marketing and a Master Program in Marketing Management will cover all of them. You will learn about market research, advertising and promotion. You will also learn about product development, pricing and distribution. All of these topics are important to the success of any business.

A Master Program in Marketing Management will also teach you how to manage a marketing department. You will learn about budgeting, staffing and planning. You will also learn about the different types of marketing campaigns. All of this knowledge will be essential to you as you move up in your career.
If you are looking for a way to further your career in marketing, a Master Program in Marketing Management is the way to go. This type of program will give you the skills and knowledge you need to be successful.

Scope after completion of Master Program in Marketing Management

Marketing management is a process that includes all aspects of marketing, from market research and segmentation to product development and distribution. In order to be successful, marketing managers must possess a variety of skills, including market research, product development, sales and customer service.

1. Market research: Marketing managers must be able to identify target markets and understand their needs and wants. They must also be able to segment the market and target specific segments with specific marketing mix strategies.
2. Product development: Marketing managers must be able to develop products that meet the needs of target markets. They must also be able to position the product in the market and create a brand identity.
3. Sales: Marketing managers must be able to generate sales of the product. They must also be able to manage the sales force and develop effective sales strategies.
4. Customer service: Marketing managers must be able to provide excellent customer service. They must also be able to develop customer loyalty programs and manage customer relationships.

You can save up to 40% in tuition fee if enroll now

Eligibility & Course Access Duration

Fresh Graduates/Diploma in any discipline or equivalent with minimum 1 Year of working Professional with course duration of 1 or 2 Year.

Features:

1. 100% Online
2. Availability of no cost EMI plan
3. Dual Specializations
4. 24/7 Online support
5. Asynchronous learning allowing you to learn on your own time
6. No conditions and no GMAT or CAT examination required
7. Affordable Fee Structure.

The following are a few additional benefits of pursuing a career in Marketing Management: 

1. You get to try the most up-to-date AI and machine learning technology available in the market.
2. You are qualified for a wide range of professional fields due to your background.
3. You can enjoy a career with interesting challenges and a fast pace.
4. The industry offers generous compensation packages.
5. Throughout your career, there will always be incredible opportunities for career advancement.

When you graduate from an advanced marketing program, you should keep an eye out for a few different career paths.

1. Brand manager- As a brand manager, you are responsible for the image and reputation of your company’s products and services. You must be able to think creatively and come up with innovative marketing campaigns that will capture the attention of your target audience. In addition, you must be able to monitor the performance of your campaigns and make necessary adjustments to ensure that your company’s products and services are well-received by the public.
2. Digital marketer- Digital marketer is using electronic channels to promote or market products and services to consumers and businesses. It includes online marketing activities such as email marketing, social media marketing, search engine marketing and mobile marketing.
3. Social media manager- As a social media manager, you will be responsible for creating and managing the social media presence of your company or organization. This will include developing and implementing strategies, creating and curating content, managing social media campaigns and engaging with your audience.
4. Product manager- A product manager’s job is to ensure that a product is successful in the marketplace. To do this, they must understand the needs of their customers and the competition. They must also be able to work with cross-functional teams to develop and deliver a product that meets these needs.
5. Marketing copywriter-As a marketing copywriter, you will be responsible for writing compelling and persuasive copy for a variety of marketing materials. Your goal will be to support the marketing efforts of your company by creating persuasive and interesting marketing collateral.
   Some of the materials you may be asked to write include website copy, brochures, email campaigns, white papers, case studies and more. In order to be successful in this role, you will need to have excellent writing skills and be able to understand and communicate the needs of your target audience.
6. Inbound marketer- An inbound marketer is someone who specializes in attracting customers to a business through online channels. This can include everything from SEO and content marketing to social media and email marketing.
   Inbound marketers use a variety of techniques to draw people in, such as creating informative content, optimizing website design for conversion and using targeted keywords. By contrast, outbound marketing involves more traditional methods like advertising and cold calling.